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ELEVATE JANUARY 2024

COLLECTIVE GENIUS ELEVATE | JANAURY 2024

The Collective Genius | OPENING - LAY OF THE LAND

OPENING - LAY OF THE LAND | January 2024

Brian Snider, COO of Collective Genius, introduces the CG Elevate mastermind event, emphasizing its focus on transitioning real estate investors into successful business owners through community-driven support, core values like 'go-giver', and unique opportunities such as mission trips.

Benmont Locker & Joe Cipollini | COMMUNITY INTRODUCTIONS

COMMUNITY INTRODUCTIONS | January 2024

Joe Cipollini and Benmont Locker facilitate networking among 30 real estate investors from various niches at a Collective Genius event. Topics include major challenges, expertise, collaboration, and action planning. Attendees span from Virginia to California, collectively managing over $100 million in annual volume, with specialties including contractor relations, virtual wholesaling, design, lead generation, capital raising, and company culture. 

Benmont Locker & Joe Cipollini | MARKETING AND LEAD GENERATION

MARKETING AND LEAD GENERATION | January 2024

Joe Cipollini and Benmont Locker delved into marketing strategy, sales process improvement, and scalable systems at the Collective Genius event. They explored topics like crafting effective direct mail campaigns, optimizing website conversion rates, and analyzing marketing KPIs. Action items focused on auditing and enhancing various aspects of the marketing and sales funnel, including lead generation and customer journey mapping.

Benmont Locker & Joe Cipollini | LEAD MANAGEMENT

LEAD MANAGEMENT | January 2024

Joe Cipollini and Benmont Locker shared insights on scaling deal volume through effective marketing and lead management playbooks. They emphasized structured lead management, consistent tracking, and proactive outreach, highlighting TV as the top-performing lead source. Action items include refining playbooks with daily metric reviews and outbound prospecting tasks.

Jason Medley | The Fastest Path to Passive Income Starts with Active Income: Cash Comes First

The Fastest Path to Passive Income Starts with Active Income: Cash Comes First | January 2024

Jason Medley shares his story of financial success and loss during the 2008 crisis, emphasizing the importance of discipline. He advocates for building emergency reserves, securing profits, and prioritizing passive income only after establishing a strong financial foundation and family protection. Medley stresses a methodical approach to wealth-building, focusing on consistent income, reserves, taxes, and long-term investments.

Benmont Locker & Joe Cipollini | SALES TRAINING

SALES TRAINING | January 2024

Joe Cipollini and Benmont Locker stressed rapport building through curiosity and empathy, highlighting tactics like 'three deep' questions and 'bracketing' for clarity. Roleplays demonstrated methods to uncover pain points and align expectations. Action items include practicing rapport skills, analyzing call recordings, and researching target communities for improvement.

Benmont Locker & Joe Cipollini | ACQUISITIONS

ACQUISITIONS | January 2024

Joe Cipollini and Benmont Locker covered acquisitions, sales processes, and management in their session. They highlighted using a standardized greeting, asking motivational questions, anchoring offers below maximum allowable, tailoring solutions to seller needs, and handling objections effectively. Sales management tips included focusing on culture, hiring, defining processes, and consistent pipeline review. They emphasized revenue-centric pipeline reviews and investing time wisely in closing deals soon.

Jeff Nydegger | Becoming The Leader Your Business Need You To Be For A Changing Market & Growing REI Success

Becoming The Leader Your Business Need You To Be For A Changing Market & Growing REI Success | January 2024

Jeff Nydegger, co-owner of Kendall Partners, outlines his 17-year real estate journey, from flipping houses to leading a $5 million direct-to-seller marketing company in Chicago, at a Collective Genius event. He covers pivoting business models, hiring practices, financial planning, data-driven marketing, and insights gained from Collective Genius collaboration.

Gary Harper | Precision In Progress: Empower Your Business With Strategic Evaluation, Elevating Decision-Making For Optimal Team And Organizational Success

Precision In Progress: Empower Your Business With Strategic Evaluation, Elevating Decision-Making For Optimal Team And Organizational Success | January 2024

Gary Harper of Sharper Business Solutions identifies obstacles to real estate business growth - fear, limited mindsets, connections, and systems. He proposes a four-phase model emphasizing resources, inspiration, systems, and engagement. Key strategies include replacing fear with knowledge, questioning limiting beliefs, nurturing company culture, and prioritizing financial and emotional rewards. Practical advice involves documenting processes and building brand credibility.

Benmont Locker & Joe Cipollini | DISPO AND EXIT STRATEGIES

DISPO AND EXIT STRATEGIES | January 2024

Joe Cipollini and Benmont Locker focus on improving property dispositions through refined processes, relationships, and market awareness. They emphasize active inventory management, personalized buyer prospecting, and tracking market metrics. Key takeaways highlight relationship-based selling, consistent listing procedures, and adjusting acquisition strategies based on market changes, identifying over $250k in potential annual savings.

Matt Kamp | Revolutionizing Your Real Estate Prospecting

Revolutionizing Your Real Estate Prospecting | January 2024

Matt Kamp from Deal Machine, a real estate tech firm, discusses leveraging AI for property identification, lead scoring, personalized marketing, and seller meeting prep. Key points include market trend analysis, automated valuation, optimized routes, personalized outreach, and interactive offer calculations. Deal Machine offers an AI assistant, growing rapidly with over 100 million users. Kamp promotes early AI adoption for productivity gains, announcing unlimited free skip tracing and special training discounts for attendees.

Benmont Locker & Joe Cipollini | OPERATIONS AND TALENT

OPERATIONS AND TALENT | January 2024

Joe Cipollini and Benmont Locker's coaching session focused on creating a profitable real estate investment funnel. They discussed proper vendor and contractor vetting, implementing regular team meetings for accountability, designing future team structures, and mapping conversion funnels to set financial goals.

Benmont Locker & Joe Cipollini | CG SELECT PANEL

CG SELECT PANEL | January 2024

Joe Cipollini and Benmont Locker led a panel discussion at a real estate investor event, offering invaluable advice for expanding real estate businesses. They discussed overcoming fear and avoiding distractions, emphasized the importance of prudent lead generation and forging strategic partnerships, stressed staying true to core business areas, prioritizing tasks effectively, executing plans meticulously, and highlighted the crucial role of surrounding oneself with the right people in achieving success in the real estate industry.
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