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ELEVATE JANUARY 2025

COLLECTIVE GENIUS ELEVATE | JANUARY 2025

Brian Snider | THE COLLECTIVE GENIUS STATE OF THE UNION

THE COLLECTIVE GENIUS STATE OF THE UNION | January 2025

Brian Snider, COO of CG, opened the session by stressing mental and physical readiness. The team introduced key members and covered marketing, lead management, acquisitions, and dispositions. They emphasized creating a lead problem first, proper delegation, and the 'elevate and delegate' method to streamline tasks. The discussion also highlighted balancing sales and operations and hiring strategically based on business needs.

Benmont Locker & Joe Cipollini | PEOPLE: Right People Right Seat

PEOPLE: Right People Right Seat | January 2025

Benmont Locker and Joe Cipollini discussed business development and organizational strategies for real estate businesses, focusing on lead generation, operational efficiency, and delegation. Joe Carlson emphasized separating business functions, especially wholesale and flipping. The discussion highlighted marketing as a growth driver, the need for strategic hiring, and balancing operations with revenue-generating activities.

Gino Palomba | Journey through building a real estate investing business

Journey through building a real estate investing business | January 2025

Gino Palomba shared his six-year real estate journey, from starting at 19 to scaling his business to $3M in revenue while overcoming profitability challenges. He highlighted key financial metrics, team growth, and strategic shifts in 2024 to prioritize profit over revenue, offering insights into business management and marketing evolution.

Stephanie Betters | UTILIZING AI & INNOVATION TO TAKE YOUR BUSINESS TO THE NEXT LEVEL

UTILIZING AI & INNOVATION TO TAKE YOUR BUSINESS TO THE NEXT LEVEL | January 2025

Stephanie Betters shared her journey from nurse practitioner to real estate entrepreneur, highlighting the power of innovation for business survival. She emphasized the rise of investment transactions in real estate and outlined five key traits of successful innovators: fresh perspectives, creative combinations, automation, efficiency, and a beginner’s mindset. Her presentation stressed data management, automation tools, and maintaining business focus.

Benmont Locker & Joe Cipollini | Strategy: Marketing Leads & Exits

Strategy: Marketing Leads & Exits | January 2025

Benmont Locker stressed the importance of quality leads over quantity, using a 'three-legged stool' marketing approach that balances inbound and outbound strategies. The discussion covered lead generation methods, conversion rates, and KPI tracking, emphasizing the math behind revenue goals and lead requirements. Key takeaways included maintaining a balanced strategy and prioritizing high-quality leads.

Benmont Locker & Joe Cipollini | Execution: getting better before getting bigger

Execution: getting better before getting bigger | January 2025

Benmont Locker and Joe Cipollini discussed execution strategies in business operations, focusing on three core components: people, strategy, and execution. Brian shared his experience managing 300 deals annually and introduced the concept of "the brick," a key metric that drives business success, like Footlocker's use of foot measurements. They emphasized the importance of identifying this foundational metric and guided participants through exercises to define their bricks, align activities, and create actionable weekly schedules. The meeting concluded with a focus on five critical execution activities: lead generation, follow-up, attending appointments, making deals, and skill improvement.

Rhen Bartlett | re-building a high level business

re-building a high level business | January 2025

Rhen Bartlett shared insights from his seven years in real estate and business development, highlighting lessons from two major partnerships and a rebuilding phase. He stressed the importance of choosing business partners carefully, prioritizing net profit over deal volume, and leveraging community resources. After building a large company that eventually failed due to focusing on growth over profitability, Ren exited his second partnership in Atlanta, returned to Mobile, Alabama, and rebuilt his business with a leaner, more profitable model. He now operates with a small team, emphasizing leadership development and maintaining focus on core goals.

Benmont Locker & Joe Cipollini | LIGHTNING ROUND

LIGHTNING ROUND | January 2025

The Lightning Round covered exit strategies in real estate investment, dividing participants into wholesale, fix and flip, and buy-and-hold rental groups. Key topics included setting clear 90-day goals, eliminating inefficiencies, and building connections. Discussions highlighted improving whole-tail strategies, calendar management, and data-driven direct mail campaigns. Participants committed to enhancing their business practices, such as hiring executive assistants and focusing on targeted market opportunities.

James Lawrence | REDEFINE THE IMPOSSIBLE

REDEFINE THE IMPOSSIBLE | January 2025

James Lawrence, the Iron Cowboy, shared his incredible journey of completing 50 Ironman triathlons in 50 days across 50 states, highlighting his resilience, belief, and teamwork. He discussed overcoming financial struggles, evolving as an endurance athlete, and breaking records, including completing 100 consecutive Ironmans. Personal stories, including his daughter Lucy’s encouragement, underscored his message of perseverance. The presentation ended with a Q&A on fear, support systems, and managing physical limits.
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