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ELEVATE MAY 2024

COLLECTIVE GENIUS ELEVATE | MAY 2024

Brian Snider | THE COLLECTIVE GENIUS STATE OF THE UNION WORKBOOK EXERCISE & QUICK CONNECTIONS

THE COLLECTIVE GENIUS STATE OF THE UNION WORKBOOK EXERCISE & QUICK CONNECTIONS | May 2024

Brian Snider, and the CG team presented it to real estate investors, highlighting CG's core values, community involvement, and the 'go-giver' philosophy. They discussed CG's offerings, upcoming events, and essential topics such as mindset, goal setting, lead generation, marketing, and sales. Emphasizing community support for growth and accountability, they introduced a budgeting tool to aid financial forecasting. The event aimed to equip members with strategies to build a solid business foundation, streamline operations, and achieve their goals.

Benmont Locker & Joe Cipollini | MINDSET: GOAL SETTING & KNOWING YOUR WHY

MINDSET: GOAL SETTING & KNOWING YOUR WHY | May 2024

Benmont Locker and Joe Cipollini discussed various aspects of real estate investing, emphasizing the importance of personal development in achieving business goals. They highlighted the five levels of leadership and their impact on business growth, and provided detailed guidance on setting sales funnel goals, including required lead volumes and profit targets. The discussion also covered optimizing marketing strategies, such as using a diversified 'three-legged stool' approach and peer-vetted vendor recommendations. Key metrics included target conversion rates, profit margins, and sales funnel calculations necessary to achieve specific profit goals.

Stephanie Betters | THE 4 DISCIPLINES OF EXECUTION

THE 4 DISCIPLINES OF EXECUTION | May 2024

Stephanie Betters discusses the book 'Four Disciplines of Execution,' emphasizing the importance of defining a Wildly Important Goal (WIG), acting on lead measures, using a scoreboard, and maintaining a cadence of accountability. She highlights focusing on impactful tasks, tracking metrics, regular team meetings, hiring the right people, sharing personal experiences and actionable strategies for effective execution and team management. 

Benmont Locker & Joe Cipollini | QUALIFYING LEADS

QUALIFYING LEADS | May 2024

Benmont Locker and Joe Cipollini compare the sales process to dating, emphasizing the need for managing expectations, effective communication, and relationship nurturing with potential sellers. They discuss lead generation channels like cold calling, pay-per-lead (PPL), direct mail, and online advertising (PPC, SEO), evaluating them based on lead quality, conversion rates, and control over messaging. Key points include treating each seller interaction uniquely, aligning marketing with business goals, and refining strategies based on performance metrics. Notable data: 4.4% conversion rate for PPL leads and outbound calls, 9% combined contract rate, and 30 PPC contracts, with typical outbound calling rates of 3-5%.

The Collective Genius | MEMBER PANEL

MEMBER PANEL | May 2024

In a panel discussion among CG members, experienced real estate professionals Stephanie, Steve Trang, Amanda Dean, Gary Harper, and Kyle Potter share insights on key aspects of the business, including sales, objection handling, process documentation, leadership, market trends, and growth strategies. They highlight the importance of documenting processes, delegating tasks, continuous learning, adapting to market changes, and balancing business activities. The panelists also emphasize leveraging community resources, seeking external coaching and mentorship, and aligning personal goals with business objectives.

Leon Barnes | THE 5 TEMPTATIONS OF A CEO

THE 5 TEMPTATIONS OF A CEO | May 2024

Leon Barnes discusses leadership and the five temptations of a CEO from Patrick Lencioni's book. He emphasizes being results-driven and shares strategies to overcome temptations like prioritizing status, seeking popularity, valuing accuracy over clarity, preferring harmony over conflict, and desiring invulnerability. Key strategies include holding people accountable, fostering constructive conflict, admitting mistakes, and seeking feedback. Leon highlights the importance of effective meetings, vulnerability, trust-building, balancing work and personal life, and surrounding oneself with individuals who challenge and improve them.

Benmont Locker & Joe Cipollini | VULNERABILITY EXCERCISE

VULNERABILITY EXCERCISE | May 2024

Benmont Locker and Joe Cipollini discussed strategies for managing leads and customer relationships within a CRM system, emphasizing a customer-centric approach. They highlighted defining lead buckets based on customer emotions and needs, prioritizing leads by timelines and motivations, and crafting personalized messaging for different stages. The importance of quality conversations to understand customer situations was stressed, along with techniques like role-playing real stories, sending event-based calendar invites, and maintaining a 'manual' bucket for leads needing personal attention. The overall goal was to treat leads as individuals, tailor communication accordingly, and earn future business opportunities.

Micah Johnson | MESSAGES & CADENCES

MESSAGES & CADENCES | May 2024

Micah Johnson, a business development manager at 8020REI, outlines effective strategies for real estate investors to engage with potential sellers and close more deals. He stresses the importance of understanding the seller's situation, being intentional with marketing, and maintaining a structured follow-up cadence. Key insights include building an effective buy box, maintaining data hygiene, and tailoring communication based on the seller's distress level. Using real-life examples and statistics, Johnson demonstrates the impact of these techniques, aiming to help attendees improve lead conversion rates and overall business performance.

Benmont Locker & Joe Cipollini | SALES ACCOUNTABILITY

SALES ACCOUNTABILITY | May 2024

Benmont Locker and Joe Cipollini's sales training session focuses on enhancing the sales process for real estate acquisitions by covering key topics such as setting expectations, building trust, qualifying leads, offering solutions, and closing deals. Emphasis is placed on asking insightful questions, actively listening, and tailoring approaches to each seller's specific needs and motivations. Participants engage in exercises and role-playing to practice effective communication, objection handling, and negotiation skills, with the goal of connecting with sellers, understanding their situations, and crafting win-win solutions.

The Collective Genius | SPECIALTY LED POWER PODS FEATURING CG SERVICE PROVIDERS

SPECIALTY LED POWER PODS FEATURING CG SERVICE PROVIDERS | May 2024

Ray Williamson, Bryan Driscoll, Gary Harper, Susan Harper, Jennie Hudspeth, and Will Barton lead a comprehensive discussion on real estate investing and business operations, emphasizing 'PowerPods,' experts in sales training, lead generation, business processes, hiring, funding, and marketing. Attendees are encouraged to engage with these experts for tailored guidance. Key topics include revenue generation strategies, sales process enhancement, contractor and project management, financial planning, and addressing knowledge gaps, fostering an interactive and informative atmosphere aimed at providing practical solutions to individual business challenges.
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