ELEVATE OCTOBER 2023

COLLECTIVE GENIUS ELEVATE | OCTOBER 2023

The Collective Genius | Opening - Lay of the Land

Opening - Lay of the Land | October 2023

Jason Medley sets a positive tone, urging participants to share their accelerated implementation experiences within the organization. New members were welcomed, emphasizing the community's value. Members discussed time challenges in execution, with the speaker sharing personal struggles. The primary focus was on doubling deal flow and expediting processes. Team members and resources were introduced, highlighting coaching calls and community support.

Benmont Locker & Joe Cipollini | COMMUNITY INTRODUCTIONS

COMMUNITY INTRODUCTIONS | October 2023

Joe Cipollini and Benmont Locker focused on improving efficiency in various aspects of their businesses, such as lead management, time management, and operational processes. Overall, the intention is to gain clarity and implement strategies to optimize and scale their real estate ventures while addressing specific challenges in each area.

Benmont Locker & Joe Cipollini | MARKETING AND LEAD GENERATION

MARKETING AND LEAD GENERATION | October 2023

Benmont Locker and Joe Cippolini focused on key marketing strategies, emphasizing consistency, multi-channel approaches, and understanding target customer psychology. Participants discussed tracking metrics and ROI, leveraging social media for lead generation, and virtual "driving for dollars." Although no specific action items were outlined, the session provided valuable insights for improving real estate marketing efforts.

Benmont Locker & Joe Cipollini | LEAD MANAGEMENT

LEAD MANAGEMENT | October 2023

Benmont Locker and Joe Cippolini discusses about a qualified lead in real estate is someone willing to sell their property within 12 months, with the focus on seller motivation rather than property details. Clear expectations during calls, including length and next steps, build trust and maintain lead engagement. Uncovering deep seller motivation through repeated 'why' questions is vital for effective pricing and negotiations.

Jason Lewis | TIPS ON LEAD GEN

TIPS ON LEAD GEN | October 2023

Jason Lewis explores effective strategies for real estate investors collaborating with marketing and service providers. He analyzes current market patterns and the pros and cons of diverse channels such as pay-per-click, pay-per-lead, direct mail, SEO, and TV. Pockrus emphasizes crucial considerations such as testing small before scaling up, comprehending cost per deal, ensuring a sufficient marketing budget runway, meticulous ROI tracking, and adopting a systematic approach to optimize results while mitigating risks with new vendors.

Benmont Locker & Joe Cipollini | SALES TRAINING

SALES TRAINING | October 2023

Benmont Locker and Joe Cipollini delves into a sale coaching session, highlighting the importance of honing curiosity and active listening skills through conversational exercises. Key insights include the essential role of sales and negotiation process for profitability, the deliberate development of intuitive questioning, and a nuanced understanding of buyer psychology for effective objection handling.

Benmont Locker & Joe Cipollini | ACQUISITIONS

ACQUISITIONS | October 2023

Benmont Locker and Joe Cipollini discusses strategies for building credibility with sellers using credibility packets containing branded materials. Key metrics, including a 23% appointment-to-contract ratio target and a $100,000 monthly profit per seller, are reviewed, with action items focusing on further developing branding assets and identity guidelines.

Ray Williamson | HARD MONEY LENDING

HARD MONEY LENDING | October 2023

Ray Williamson touches on KeyBank's background, loan products, and qualification criteria, emphasizing the benefits of 100% financing for property investors. Morris also addresses the role of credit scores in lending decisions and provides tips for improving them, offering a concise snapshot of KeyBank's offerings and key considerations for real estate investors.

Annie Yatch | HERE'S WHO YOU NEED TO BECOME TO ATTRACT TOP TALENT

HERE'S WHO YOU NEED TO BECOME TO ATTRACT TOP TALENT | October 2023

Annie Yatch's talk highlights key leadership behaviors for attracting and retaining top talent, derived from her experiences with high-performing entrepreneurs and Navy SEAL teams. The six essential behaviors include genuine passion for leading, cultural customization of operations, self-regulation in discomfort, authentic connections, positive impact on lives, and setting team excellence standards.

Benmont Locker & Joe Cipollini | DISPO AND EXIT STRATEGIES

DISPO AND EXIT STRATEGIES | October 2023

Benmont Locker and Joe Cipollini discusses real estate investment strategies in this transcript centers on acquisitions and dispositions, covering crucial topics such as building a buyer's list, exploring financing options like private lending and hard money, and implementing exit strategies such as wholesaling and fix & flips. The conversation also delves into the significance of managing cash flow and building strong business relationships in the real estate investment sector. While no explicit action items are stated, the discourse provides valuable insights for investors navigating the complexities of buying and selling properties.

Benmont Locker & Joe Cipollini | BUYERS LISTS

BUYERS LISTS | October 2023

Benmont Locker and Joe Cipollini encapsulates a real estate investing group's discussion on optimizing the use of the Multiple Listing Service (MLS) for more efficient property acquisition and disposition. Highlighted topics encompass the utilization of assignment contracts, staying abreast of MLS policy changes, employing tap routing to identify buyers, creating urgency through "coming soon" listings, and navigating the risks associated with taking ownership during renovations

Benmont Locker & Joe Cipollini | OPERATIONS AND TALENT

OPERATIONS AND TALENT | October 2023

Benmont Locker and Joe Cipollini focuses on essential aspects of organizational development, including building a strong company culture, clarifying roles and responsibilities, establishing standard operating procedures, defining key performance indicators, designing effective employee onboarding processes, and conducting regular team meetings.

David Richter | HOW TO KEEP MORE PROFIT WITHOUT CLOSING MORE DEALS OR BECOMING A FINACIAL WIZARD

HOW TO KEEP MORE PROFIT WITHOUT CLOSING MORE DEALS OR BECOMING A FINACIAL WIZARD | October 2023

David Richter advocates for real estate investors to implement a profit-first financial system, emphasizing the identification of a monthly 'keep number' for personal needs and the establishment of separate bank accounts for profit, owner's pay, taxes, and operating costs. Weekly transfers of predetermined percentages of revenue to these accounts, coupled with regular monthly reviews and quarterly profit distributions, form the core of the system.

Leon Barnes | COMMUNITY

COMMUNITY | October 2023

Leon Barnes presentation on achieving success in real estate investing underscores the crucial role of an elite investor community. The key points include relying on the community for support, both in business and personal aspects, being open about struggles to seek help, following a provided blueprint, emphasizing sales and operations, connecting with fellow members, especially leaders, and avoiding common pitfalls like not adapting to market shifts or prioritizing appearances over substance.

Benmont Locker & Joe Cipollini | POWER PODS

POWER PODS | October 2023

Benmont Locker and Joe Cipollini highlights a business networking event focused on collaborative growth, support, and accountability for participants' companies. The event, attended by 30-40 people, features activities such as defining key business objectives, strategizing in small groups to overcome obstacles, and emphasizing the community's role in providing advice and accountability. Attendees are encouraged to offer open feedback, and the 'CG Belt' is awarded to the most helpful member