01/25/2024 - Hiring Brilliance, Mail Mastery, and Marketing Metrics

On our Elevate Weekly Call, we showcased positive real estate achievements, emphasizing the significance of personality assessments in hiring and the effectiveness of direct mail marketing. Discussions also touched on challenges in TV and radio advertising, concluding with a focus on setting realistic revenue goals and marketing budgets for the upcoming year. Specific topics are discussed as well, such as:

· How did the team overcome challenges in the real estate market in the past months?
· How do members approach agent follow-up in their business strategies?
· How does Benmont Locker emphasize the importance of personality assessments in the hiring process?
· How effective is the team’s approach to direct mail marketing, and what benefits do they highlight?
· How do team members navigate the complexities of TV and radio advertising in the real estate industry?
· How are revenue goals calculated, and what emphasis is placed on setting realistic expectations?
· How do members manage data effectively in their real estate ventures?
· How does the team plan to address potential gaps in their business strategies for the upcoming year?