01/28/2025 - Flipping Smart: How Mac Sullivan Turns Data into Deals

On this Elevate Accountability Call, Mac Sullivan shared his journey from a middle school teacher to a full-time real estate investor, highlighting his virtual team structure and the strategic pivots that led to 47 successful transactions in 2024. He emphasized tracking KPIs like dials, quality conversations, and deals to drive growth, alongside consistent marketing and bookkeeping for profitability. Addressing fix-and-flip challenges, he advised on budgeting, contractor management, and financial oversight. Mac also shared insights on marketing strategies, market selection, and deal analysis, recommending tools like PropStream and ReSimply to optimize lead generation and closing rates. Specific topics are discussed as well, such as:

· How did Mac Sullivan transition from being a middle school teacher to a full-time real estate investor?
· How did the COVID-19 pandemic influence Mac’s decision to shift into real estate?
· How does Mac structure his virtual team, and what role does his wife play in the business?
· How did Mac recover from the losses he faced in 2023 to complete 47 transactions in 2024?
· How does Mac track and use key performance indicators (KPIs) to drive business success?
· What were the key challenges Mac faced when scaling his real estate business?
· What strategic pivots did Mac make to improve his business after 2023?
· What are the most important KPIs Mac tracks, and how do they impact decision-making?
· What budgeting and forecasting tools does Mac recommend for managing project expenses?
· What marketing strategies does Mac use to generate high-quality leads?