02/11/2025 - Medicine to Markets: John Heisler’s Real Estate Evolution

On this Elevate Support Call, Eli Fisher introduced John Heisler, who shared his journey from a 13-year medical career to real estate, focusing on rentals, direct-to-seller deals, and wholesaling. After scaling with direct mail, SMS campaigns, and a residential team, John faced challenges in 2022 when Gary Harper highlighted his business’s lack of focus, prompting him to improve organization and operations. Specific topics are discussed as well, such as:

· How did John Heisler’s background in medicine influence his approach to real estate?
· How did transitioning to direct-to-seller strategies help John acquire rentals at a discount?
· How did hiring an account manager improve John’s sales consistency?
· How did John implement direct mail and SMS campaigns to grow his business?
· How did joining CG in October 2022 impact John’s business operations?
· What motivated John Heisler to shift from a medical career to real estate?
· What challenges did John face during his first wholesale deal with a distressed property?
· What role did the account manager play in enhancing John’s business performance?
· What strategies did John use in his direct mail and SMS campaigns?
· What were John’s key achievements in real estate between 2021 and 2022?