03/18/2025 - Strategic Shifts in Real Estate: Growth, Challenges & Profit-Driven Success

On this Elevate call, Rocky Guillory was introduced as the new director of member success, followed by Colton Fast sharing his journey from corporate analyst to real estate investor, emphasizing team management, strategic pivots, and profit-focused operations. He detailed lead generation, hiring challenges, and data-driven marketing for distressed properties. The conversation also touched on commercial development, including pre-foreclosure deals, CRM needs, and storage facility projects. Specific topics are discussed as well, such as:

· How did Colton Fast transition from a corporate analyst to a full-time real estate investor?
· How does Colton manage his current team and lead generation efforts?
· How has rising interest rates impacted Colton’s business strategy?
· How does Colton identify and target distressed properties effectively?
· How does Colton utilize CRM and data management in his marketing efforts?
· What challenges did Colton face in hiring and retaining employees?
· What strategies does Colton use to maximize net profit over revenue?
· What insights did Justin Hanuscin share about securing a multi-unit property contract?
· What are Colton and Justin’s future goals in commercial real estate development?