05/20/2025 - Reputation to Revenue: Mastering Reviews & Agent Outreach

On this Elevate Support Call, Paul Myers shared powerful strategies for leveraging Google reviews and agent relationships to drive business growth. He detailed how to build trust through optimized Google profiles, manage negative feedback, and generate consistent leads through SEO and targeted agent outreach.

Leveraging Google Reviews & Agent Outreach for Growth

The call centered on business growth strategies through Google reviews and agent relationships. Camilo shared positive results from applying Paul Myers’ advice on Google reviews, which Paul emphasized as critical for trust-building in wholesaling. He stressed accumulating positive reviews to offset any negatives, sharing his process of in-person review requests, keyboard shortcuts, and a list of 41 potential reviewer sources.

Paul explained how to handle negative feedback by avoiding solicitations from high-risk individuals and responding politely to criticism. He highlighted video testimonials and Google Business profile personalization—like using a family photo—to build local credibility.

On SEO, Paul detailed scaling his monthly budget from $1,500 to $2,500, seeing strong ROI. He advised treating SEO as a long-term investment, optimizing Carrot sites and Google profiles, and working with vetted SEO vendors.

Paul also outlined his successful agent outreach system, which brought in $412K in gross revenue in one year. His three-step plan includes building an agent database, consistent communication, and leveraging automation. He advised Isaac to begin outreach by presenting investing topics to local brokerages.

Additional insights included:
· Paul’s newsletter strategy with a 42% open rate and 0.52% unsubscribe rate.
· Emphasis on agent relationships for solopreneurs before scaling paid marketing.
· Discussion on domain clarification and SEO provider referrals.

The session reinforced the power of Google reviews and agent relationships as foundational tools for reputation, lead generation, and long-term growth.