06/08/2023 - Effective Marketing Strategies for Real Estate Success

On our CG Elevate Coaching Call, Matt Perry, CG Elevate Trainors Benmont Locker and Joe Cipollini discusses the art of selecting marketing channels, budgeting, setting expectations and measuring progress. Understand key lead and lag indicators for successful resource allocation and explore the optimal steps to take when a new lead comes in, drawing upon insights of the Harvard lead study. Specific subjects are talked about as well, such as:

· Channel Selection: Choosing the right marketing channel for your real estate business
· Budgeting for success: How to set a budget that aligns with your business goals
· Setting and meeting expectations: Understanding the process of setting realistic targets and working towards them
· Metrics meter: How to measure progress using lead and lag indicators
· Managing Leads: Crucial steps to take when a new lead is generated
· Insights from Harvard Lead Study: Unpacking and applying finding from this pivotal study