06/19/2025 - Adapting to the Algorithm: Smart Strategies for Real Estate Success

On this Elevate Coaching Call, members dive into current challenges and strategies in real estate investing, with a focus on PPC struggles, evolving SEO tactics, and mobile home lending options. The discussion highlights the importance of localized content, multiple lead sources, and collaborative problem-solving within the group.

Deal Updates

Thomas: 3 closings in 3 weeks, cash-for-keys deal, hiring executive assistant.
Ethan: 2 closings next week, 1 new deal locked.
Sarah: Improved results from revised mail and door knocking.

PPC Challenges

Ryan: 25 no-contact leads, 5% click-to-lead rate, $122/lead but few appointments.
Potential issues: broad targeting, spam/competitor interference, and Google’s changing algorithm.

SEO & AI Search Trends

Google emphasizing Google Places and AI answers; PPC losing traffic (down 35%).
High variability (80%) in search terms weakens keyword strategy.
Emphasis on hyper-local, original content—videos, social media, etc.—to build authority.

Mobile Home Lending

Rod needs long-term financing for mobile homes (rentals and buyers).
Conventional Fannie/Freddie loans are an option.
Josh H. to share lender contact for conventional mobile home loans.