On our Elevate Call, Benmont went over the entire metrics in a funnel and how best to be successful with it and how to hold yourself accountable to those metrics by seeing the combined ROI that your marketing is bringing you and the opportunity that is created out it. This was an incredibly impactful and in-depth call using members of their community and their own numbers. Specific topics are discussed as well, such as:

· How can we effectively track the metrics in our funnel to ensure we are maximizing our ROI?·
· How do you suggest we hold ourselves accountable to these metrics?
· How can we leverage the community members’ experiences to improve our marketing strategies?
· How did Benmont demonstrate the impact of combining metrics and ROI in their analysis?
· How can we identify the opportunities created from our marketing efforts?
· What are the key metrics in the funnel that we should focus on?
· What strategies did Benmont recommend for increasing the success rate of our funnel?
· What role do community members’ numbers play in understanding our own metrics?
· What insights were shared about the combined ROI of our marketing efforts?
· What steps can we take to better utilize the opportunities generated by our marketing?