06/29/2023 - Lead Generation and Sales Skills

On our CG Elevate Training Call, Matt Perry and CG Trainers Joe Cipollini and Benmont Locker had an open discussion regarding developments with their company’s lead performance and conversion. They also gave a presentation on lead generation and sales skills that talks about converting leads on each process of closing a deal. Specific topics are talked about as well, such as:

· We need to talk Basics before we talk Mastery
· The 4 laws of Lead Generation
· Lead Generation Plan
· Walk before you Run
· Take the time to plan your Lead Gen Model
· How to create a Lead Gen Strategy (generally)
· Basic Sales Process