07/01/2025 - Scaling Smart: Rhen Bartlett’s Blueprint for Lean, Purpose-Driven Growth

On this Elevate Support Call, Rhen Bartlett shares his powerful journey from hardship to building a successful, mission-driven real estate business. He reveals how he scaled efficiently by prioritizing revenue, avoiding debt, and leading a lean team with clear performance metrics. Rhen also dives into hiring strategies, lead generation, marketing, and leadership growth through self-awareness and continual learning.

He emphasized self-education, avoiding debt, and leading with purpose. Rhen now runs a lean, high-performing team in Mobile, Alabama, earning more with fewer people by focusing on efficiency, accountability, and mission alignment.

He discussed scalable business strategies—prioritizing revenue-generating roles before hiring, managing wholesaling and flipping pipelines, and using structured disposition processes. Rhen gave insights into team building through social media and personal networks, with a focus on attracting value-driven talent.

Key topics included performance-based autonomy, daily KPIs (like 2 appointments per rep), lead quality tracking, and retention’s impact on conversions. He shared detailed marketing strategies, highlighting direct mail as his top channel, and explained challenges with attribution. Rhen also discussed a private lending partnership for long-term rentals and emphasized leadership growth through feedback, self-awareness, and continual learning.