08/12/2025 - Playbook for Thriving in a Shifting Market

On this Elevate Support Call, JT Vonlintig shares how he scaled from 30 to 80+ deals a year by navigating a softening market with deeper buying, higher-quality renovations, and diversified marketing channels. He reveals how implementing EOS improved team accountability and how strategic shifts in sales and operations cut days on market from 57 to 14. This session offers actionable insights for sustaining growth and profitability in challenging market conditions.

This meeting focused on strategies for adapting to market shifts in real estate investing, drawing on JT Vonlintig’s journey of scaling from 30 to over 80 deals annually. As market conditions softened—longer days on market, buyer hesitancy, reduced margins, and increased inventory—the business responded by buying deeper, improving renovation quality, and diversifying marketing channels. Implementing EOS strengthened team structure and accountability, while shifting the renovation mix and enhancing sales processes led to faster sales and better-quality products. Marketing relied on a balanced mix of PPC, direct mail, SEO, texting, cold calling, YouTube ads, and relationship-based sourcing, with defined team roles and compensation structures. Salesforce served as the CRM, though customization challenges highlighted the need for a more sales-ready platform. The team will continue refining project management, deepening discounts, maintaining high-quality renovations, and evolving marketing strategies to sustain deal flow and growth.