On this Elevate Call, participants discuss their experiences with various marketing strategies such as direct mail, PPC, PPL, cold calling, and texting, weighing their pros, cons, and costs. They emphasize the importance of tracking metrics, setting clear expectations, and maintaining control over marketing efforts, aiming to build a stable, diversified approach for lead generation and deal closures. A cautionary tale about a costly marketing agency highlights the need for careful oversight. Specific topics are discussed as well, such as:
· How can participants determine the most cost-effective marketing channel for lead generation?
· How can tracking metrics help improve marketing performance over time?
· How can businesses maintain control when working with marketing agencies?
· How can a diversified marketing approach create more stable lead generation?
· What are the main vulnerabilities associated with each marketing channel discussed?
· What steps should be taken to ensure clear expectations with a marketing agency?
· What metrics should businesses track to evaluate the success of their marketing strategies?
· What marketing channels offer the best returns based on participants’ feedback?
