On this Elevate Call, Sharad Mehta discussed his real estate software, RESimpli, designed to streamline investment processes. With a portfolio of 60-65 rental units and over 700-800 deals completed, Sharad developed RESimpli in 2016-17 to meet his own needs for better tools in tracking and managing deals. Now used by over 1,600 companies, RESimply emphasizes consistent marketing, follow-up, and KPI tracking, with a focus on achieving at least a 3X return on marketing investment. Sharad highlighted direct mail as a reliable channel and underscored the importance of data-driven marketing strategies and efficient systems, especially in today’s challenging real estate market. Specific topics are discussed as well, such as:
· How did Sharad Mehta’s experiences in real estate investing influence the development of RESimpli?
· How does RESimpli support companies in managing leads, marketing, and transactions?
· How can real estate investors effectively use tracking numbers for different marketing channels to improve results?
· How has the real estate market’s current conditions impacted strategies in marketing and lead management?
· How can investors ensure a minimum of a 3X return on their marketing investment?
· What were the main challenges Sharad faced with other real estate software before creating RESimpli?
· What types of companies benefit most from using RESimpli’s tools?
· What marketing channels are currently proving most effective for RESimpli users?
· What strategies did Sharad suggest for managing a remote house-flipping business?
· What are some key features of RESimpli that help investors track their KPIs effectively?
