On the Elevate Call, Benmont Locker shared lead management best practices to navigate current market challenges, emphasizing the importance of celebrating small victories to sustain morale. He highlighted the value of collaborative efforts, such as Drew Witt’s partnership with CG member Casey Gregory, and advocated for proactive, community-driven lead generation approaches, including community coaching and focused accountability. With a 40% decrease in lead flow, Locker introduced a revised playbook emphasizing daily performance check-ins and aggressive outreach strategies like door knocking and social media engagement. Concluding with insights on fostering a competitive culture, Locker, Joe Cipollini, and Brian Snider stressed the need for accountability, teamwork, and constructive conversations to improve conversions. Specific topics are discussed as well, such as:
· How can lead managers effectively recognize and celebrate small victories to boost team morale?
· What strategies did Benmont Locker suggest to proactively manage decreased lead flow?
· How can community coaching calls be leveraged to enhance lead generation efforts?
· What specific questions should team members prepare for community coaching sessions?
· How does the revised playbook aim to increase accountability and improve lead management outcomes?
· What are some effective methods for reaching out to leads through social media and door knocking?
· How can two-way conversations help in converting older leads more effectively?
· What are the benefits of adopting a competitive culture within the lead management team?
· How can team members detach from negative emotions to maintain productivity and collaboration?
· What role does daily performance check-ins play in improving lead management?
