01/29/2026 - TV Round Table Discussion

On this Marketing Call, a panel of experienced investors breaks down how broadcast TV can be a powerful, scalable channel for motivated seller leads. The discussion cuts through the noise on cable and OTT, sharing real-world strategies for ad creative, tracking, and maximizing ROI through smart station relationships.

• Broadcast TV Wins for Reach: Broadcast delivers true 100% market penetration, outperforming cable and streaming for direct-response real estate marketing.

• Authenticity Drives Conversions: Ads work best when the message is consistent, empathetic, and delivered by the owner (or a trusted face) who matches the in-home experience.

• Consistency Beats Complexity: A clear, repeatable message across TV, PPC, and web builds brand trust and recognition over time.

• Tracking Is Multi-Channel: Use unique phone numbers, branded PPC, and disciplined intake questions to capture both direct TV leads and its halo effect on other channels.

• Leverage Station Relationships: Strong partnerships with broadcast reps can unlock bonus spots, monthly on-air features, and high-value SEO backlinks.

• Support TV with Smart Digital: Branded PPC, a polished Google Business Profile, and a simple, memorable URL are critical to converting TV-driven demand.