02/12/2026 – Standardizing Pipeline Metrics with the GNAC Framework

This Operations Call introduced the GNAC (Gross, Net, Appointment, Contract, Close) methodology as a standardized language for measuring and comparing real estate pipelines. The framework eliminates subjective definitions, allowing teams to benchmark performance and forecast revenue with greater precision.

• Defined standardized pipeline stages: Gross → Net → Appointment → Contract → Close.
• Launched GNAC web-based calculator (gnacc.io) for forecasting and scoring.
• Introduced 1,000-point geometric mean scoring system.
• Industry benchmarks shared from 177 consulting engagements.
• Target conversion ratios and fallout percentages clarified.
• Blended ROAS target: 3.5–4x across channels.
• Average cost per appointment: ~$1,100.
• Virtual appointments convert at ~1:3 compared to in-person.
• 20 leads per contract average in competitive markets.