02/16/2023 – A DETAILED LOOK AT DIRECT MAIL

On today’s call, Christina Krause presented on how to improve your direct mail campaigns. Some of the topics discussed were:

· Statistics on direct mail (Average response rates, net lead percentages, etc..)
· The effectiveness of using an omnichannel strategy
· Why you shouldn’t chase ROAS
· How important is it to segment your list?
· Letters vs. Postcards: What’s the Difference?
· How many average touches are required to elicit a response?
· Branded vs. Unbranded