02/17/22 – UNDERSTANDING YOUR MARKETING SPEND
Downloadable Materials
On this call, CG Member, Kate Danese led a discussion about understanding and maximizing your marketing spend. Some of the topics discussed were:
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How to measure your ROI when adding new channels
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How to audit your marketing spend
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What metrics to track
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How to maximize ROI for leads
- Grading leads and placing them in certain buckets with different follow-up sequences
