03/30/2023 – LEVERAGING DATA INTO SMS

On today’s call, Brian Snider and Rhen Bartlett with Jesus from 8020REI discuss how using data can maximize your SMS and generate more leads. Topics discussed are:

· How tiering your data can affect your sales
· How frequently should you target your high- and low-quality leads
· How to increase lead rates by using launch control
· The first yes is not a qualified lead
· Right person, right offer, right time
· Drip Campaign: Increasing lead rates and responses
· How to respond to various lead classifications
· How to manage communication between leads and your employees