06/05/2025 – Mastering SEO in the Age of AI: Boost Visibility, Leads & Local Impact

On this Marketing Call, Bryan Sekine shared how AI is reshaping SEO and what businesses must do to stay visible in search. He covered practical strategies for optimizing Google Business Profiles, creating locally relevant content, and leveraging tools like ChatGPT to improve rankings and lead conversions.

SEO expert Bryan Sekine shared insights on optimizing Google Business Profiles, using structured data, and ensuring local relevance to boost visibility and lead conversions.

Bryan revealed that keywords featured in AI overviews saw a 34.5% drop in traditional traffic, while businesses adapting to AI saw up to 50% increases in lead conversion rates. He introduced the EEAT score (Experience, Expertise, Authority, Trust) as a key framework and stressed tracking AI visibility metrics to measure effectiveness.

Key strategies included:

• Clear, locally relevant content and optimized Google Business Profiles.
• Quick-answer formatting and efficient site architecture to aid AI indexing.
• Narrative-driven Google reviews, especially from diverse, experienced users, to boost rankings.
• Use of ChatGPT for unique, localized content creation (e.g., location pages).
• Active social media presence and online reputation management, especially during office moves.

Bryan emphasized the balance between optimizing for AI and maintaining engaging storytelling for human readers. The session concluded with Q&A on consulting, Google review strategies, verification challenges, and SEO considerations during business relocations.