08/03/2023 – DATA DRIVEN SUCCESS

On our CG Marketing Training Call today, CG Trainer Rhen Bartlett was joined by one of his team members, Cameron Hall, to discuss KPI and how they use data gathered weekly, monthly, and quarterly to help impact decisions within their own organization from what resources to use and how to allocate those resources and why it is important to think of yourself as data aggregators first who happen to be in the real estate investing business, and how that data can tell you at a high level where more attention is potentially needed to be given. Specific topics are discussed as well, such as:

· What are the key factors to consider when planning the marketing budget for a business
· What are the essential components of a five-year plan
· What strategies can be implemented to improve the contracted close rate
· What does it mean to focus on being 1% better every month, and how does it impact the business
· How does having a clear roadmap help in achieving marketing and sales targets
· What key performance indicators (KPIs) can be tracked in Salesforce to measure marketing effectiveness
· What is the Metronome Data Sheet, and how does it help track conversions and return on investment
· How can businesses collect and utilize marketing data effectively for data-driven decision-making
· What are the implications of a faster or slower lead-to-deal conversion time on business performance
· What are the benefits of having a skilled lead manager answering inbound calls
· What are the ten steps to improve cold calling effectiveness
· What are the advantages and disadvantages of inbound lead generation compared to outbound

Attached is also the link to the resources that both Rhen and Cameron showed and talked on: https://drive.google.com/drive/folders/12t05Myc8WcHceomydFwIJ7nJ5emFNPOG?usp=sharing