09/30/2026 - Get More Calls Answered w/ Branded Caller ID

This CG Specialty Call focuses on helping real estate investors improve call connection rates while protecting their phone numbers from spam flags and compliance risks. The discussion covers carrier reputation, dialing behavior, number registration and warm-up, DNC and litigator scrubbing, Branded Caller ID, and emerging communication tools designed to improve trust and answer rates.

What This Call Covers

• Improving Carrier Reputation
  • Understand how carriers evaluate dialing patterns, list quality, and call behavior
  • Avoid aggressive dialing practices that can contribute to spam flags
  • Use smaller, higher-quality lead lists instead of large stale databases
  • Warm up new numbers with lower call volume before launching campaigns
• Reducing “Spam Likely” Flags
  • Register business numbers and maintain healthy calling activity
  • Monitor behaviors such as repeated dialing and high volumes of very short calls
  • Keep inbound numbers active rather than allowing them to sit unused
• CNAM & Branded Caller ID
  • Use CNAM to display the company name on caller ID
  • The call discusses Branded Caller ID for displaying a verified company name and logo
  • Branded Caller ID uses the STIR/SHAKEN network and requires business verification
  • The call reports an approximately 15% increase in answer rates from the technology
• Dialing Compliance & List Scrubbing
  • Scrub new lead lists against DNC and known-litigator databases
  • Re-scrub lists regularly as data changes
  • Check older leads against the Number Reassignment Database
  • Understand how consent and Existing Business Relationships affect continued outreach
• Managing Business Phone Systems
  • Avoid relying on personal phones for business calls
  • Maintain CRM visibility and call-recording capabilities
  • Keep lead and communication data within company-controlled systems
• The Future of Business Texting
  • The call introduces RCS (Rich Communication Service) as an emerging messaging standard
  • RCS can support branded messaging and rich media such as videos and PDFs
  • The session discusses its planned rollout through smrtPhone