10/07/2025 – Smarter Leasing Strategies: Expanding Markets and Elevating Tenant Quality

On this Property Management Call, members shared effective strategies for expanding into new markets and improving tenant quality. From leveraging MLS listings and virtual staging to implementing creative tenant scoring systems, participants discussed how to attract reliable renters and reduce turnover. The conversation highlighted the importance of thorough vetting, flexible deposit options, and long-term tenant retention strategies.

MLS listings and virtual staging have proven effective for expanding into new areas like South Atlanta, Macon, and Warner Robins—one company rented three properties within weeks of listing. Creative tenant qualification methods are helping in C-class neighborhoods, with point-based systems, flexible deposits, and deeper vetting beyond credit scores. Managers emphasized verifying job histories, contacting landlords, and using tools like Forewarn and county assessor searches to prevent fraud. Pet policies vary, with some charging $100 per dog and requiring higher deposits for multiple pets. While some managers wait up to three months to find the right tenant, the focus remains on long-term retention, with average stays of three to four years. Next steps include sharing tenant scoring systems, connecting members for multifamily insights, and encouraging thorough vetting in challenging markets.