10/26/2023 – MAKE MARKETING MATTER

On our CG Marketing Call, Rhen Bartlett talked about company branding and tying together sales and process through that branding. Rhen spoke about how details are important and how things are consistent through your marketing all the way through asking for a testimonial at the end of the transaction and more importantly why that matters. Rhen provided tips, best practices, and things to avoid. Specific topics are discussed as well, such as:

· How can businesses effectively leverage their brand to set themselves apart from competitors in the market?
· How do you rewire your mindset around branding for the long game?
· How can branding be used to enhance the sales process and encourage customer trust?
· How should companies encourage their customers to leave positive online reviews and leverage them for branding purposes?
· How can businesses measure the value that branding adds to their overall goodwill and direct revenue?
· How do you create a brand-backed customer journey within your company?
· How do you effectively deal with negative online reviews and respond to them?
· How can businesses balance a professional image with a small-town, localized feel when interacting with customers?
· How can video testimonials be effectively leveraged to strengthen a company’s brand?
· How do you approach retargeting in a marketing network to reach your audience effectively?