11/13/2025 – Direct Mail in a Shifting Market

On this Marketing Call, we break down the real factors behind declining direct mail response rates and the strategies top operators are using to stay ahead of the market. You’ll hear what’s working, what’s fading out, and how to adjust targeting, offer strategy, and holiday spend to protect ROI. Expect highly actionable insights you can apply to your next campaign.

• Market Slowdown, Not USPS: Response dips are driven by seller hesitation, not postal delays—confirmed by AccuTrace tracking.

• Targeting for Dispo: Build lists around the pockets you can actually sell, not just those likely to respond. Avoid price bands and zips with long DOM.

• Mailer Fatigue & Evolution: Check mailers are losing power in saturated markets; diversify with handwritten styles, snap packs, and mixed-format campaigns.

• Smarter Offer Strategy: Shift from static offer percentages to dynamic ranges based on condition, AVM differences, and local value trends.

• Holiday Marketing Decisions: Whether to pull back or double down depends on cash position, team capacity, and your market’s seasonality.

• Operational Fixes: Refresh data more frequently, split test consistently, and mail quickly to triggered lists like pre-foreclosures and probates.